Brand

As census data is often extremely dense and can be overwhelming, we wanted to simplify the data through the concept and the branding. A bold color pallete paired with minimal but fun typography and iconography was used throughout the project.

Iconography

I developed the 3D elements of the icons in Cinema 4D and the 2D elements in Figma. Each icon represents either a designer profession or a different category of data. Each facial feature represents the designer’s satisfaction in that particular category.