AIGA & Hue
AIGA & Hue is a website where users can learn more about commonalities between design professions based on AIGA Census Data. I was responsible for developing branding, iconography, and UI/UX flows and prototypes. Link to website ︎︎︎
Brand
As census data is often extremely dense and can be overwhelming, we wanted to simplify the data through the concept and the branding. A bold color pallete paired with minimal but fun typography and iconography was used throughout the project.


Iconography
I developed the 3D elements of the icons in Cinema 4D and the 2D elements in Figma. Each icon represents either a designer profession or a different category of data. Each facial feature represents the designer’s satisfaction in that particular category.



