CMU School of Design
Myself and a team of designers developed an entirely new brand identity for the CMU School of Design, one of the oldest and highest ranking design programs in the United States. Alongside branding, my primary responsibilities were leading and overseeing web design and development, photography, illustration, copy-writing, and social media strategy. Link to website redesign ︎︎︎
We designed the brand to feel genuine to the tight-knit community in Design; real photos, real work, and real personality. One part playful and one part professional.
We created the tagline “Make it” as the theme and hero tagline for our marketing campaign for the School of Design, highlighting the making spirit behind the creative work at CMU.
I assisted in creating iconography and patterns for a book focused on highlighting student work.